Hi, I'm Helen…
A graphic designer with over 20 years' experience developing branding for small businesses
I’ve worked with lots of self-employed women over the years, and I’ve seen how a lack of brand confidence can make business owners feel too self-conscious to market themselves.
I Wanted to Create an Accessible Approach to Branding for Small Businesses
As a small business owner myself, I’ve experienced what it's like to be a start-up with limited cash to invest. I know how hard it can be to try and do all the jobs in your business without any support, while also holding down family and life responsibilities.
But with the right guidance, women who have chosen the self-employed route can project a professional, confidence-boosting image for their businesses without spending lots of time or money.
That’s Why I Developed The Confident Brand Blueprint
My three-module online brand strategy course contains everything you need to define your business’s personality, develop a high-quality brand identity, and create content to market your business with confidence.
I thought I knew quite a bit about the topic already, but I learned a huge amount and found the process of nailing down my "brand values" particularly valuable.
— Naomi
Meeting Life's Challenges Head On
Based in Derbyshire and supporting clients throughout the UK, I’ve been working as a self-employed brand designer for well over a decade.
I’m a mum to two teenagers, a widow, and I’m studying for a Master's in creative marketing and branding…
…So I know that business continues amidst life’s big challenges.
I also know how important community is for success (and sanity)
That’s why I co-run WISE Tribe. WISE Tribe is a women’s business network that brings community and support to self-employed women and female business owners in South Yorkshire, North Nottingham, and North East Derbyshire.
It’s an inspiring and empowering group of amazing women who inspire and support each other (and me!).
On the rare occasion that I have some spare time, I head out for a run to switch off and reconnect with myself. This is very much a solo activity — no Parkruns for me! I also read a lot of fiction and will have a go at most genres… but I’ve never finished a business book.
Branding For Small Businesses: Case Study
The Physiotherapy & Pilates Company
After relocating to another country, owner Fiona realised her brand needed an update to help her build a new client base.
How I Helped
The Physiotherapy & Pilates Company has three main strands of equal importance, all of which needed to be evenly represented in the branding.
Flexibility is key when creating branding for small businesses. So, I developed three abstract shapes that can be shown together as the main logo, and can also stand alone when Fiona markets a single strand of her business.
Outcomes
The Physiotherapy & Pilates Company now has a well-developed brand that Fiona uses consistently across all her social media channels, website, and email marketing.
The new logo’s versatility means it can also be used alongside the branding of other service providers Fiona regularly collaborates with, ensuring her visual identity consistently promotes her brand.
What Fiona Says
“From the beginning, Helen gave me clear guidelines of the process and what was expected of me. She was very thorough in understanding my business and brand, and developed designs that really matched my vision. Since rebranding, I’ve seen my business and confidence go from strength to strength and I attribute this to her fantastic work.”
— Fiona, Owner of The Physiotherapy & Pilates Company
Get a Free Sample of My Signature Service: The Confident Brand Blueprint
I always follow the same three golden rules when I'm developing branding for my clients, because 20 years in the industry have shown me time and again how well they work.
By having these rules in your toolkit, you’ll find that creating an authentic, professional-looking brand for your business is less scary than you might think.
Download The Confident Brand Builder for free to get these three tried-and-tested branding rules, plus a workbook to guide you through applying them to your own business.
Elevate Your Business Branding…
The Easy Way
Sign up for The Confident Brand Blueprint or The Confident Brand Session for affordable, non-overwhelming support that’ll teach you how to create your own brand at a pace that suits you.
Not sure how your business will benefit from my brand development course or one-to-one sessions? Send me a message with your questions, and I’ll get right back to you.